Lecture Post

Entrepreneurship IDEA

My goal is to set up a website providing online shopping for local female college student with small accessories such as earrings, bracelet, necklace and such. The key is to establish the fashion trend and have people know it.  As an online shopping website, we should be reliable.

Lecture Post

    For this week, the concepts are social media and privacy. We will use facebook and twitter as the main source of our social media website support.

      First, we will give the customer who “like” us on facebook and “follow” us on the twitter 10% off on their first purchases in order to increase the fame of our brands. Because we are a college-based online shopping website, this strategy will make people know our brands and shop on our website.

      Also, we will also develop a point-collecting system using the idea of Gamification for who show their recent buys on our facebook and twitter and agree to show their links on our walls. It is on month-based competition and we offer the winner 50% off their order once.  We think the trends among college students are important, which rises the reputation of our store and shows the quality and availability of our store.
     Aside from social media, since we have a membership system,  privacy is also another issue we have to face.  We will never leak our customers' information to other parties and we will develop the rules of using the recommend links on facebook and twitter.