My goal is to set up a website providing online shopping for local female college student with small accessories such as earrings, bracelet, necklace and such. The key is to establish the fashion trend and have people know it. As an online shopping website, we should be reliable.
Competitive Analysis
Competitor One
Icing
URL: http://www.icing.com/
A company doing the similar thing as I am
trying to do is Claire’s. They
bring accessories and jewelry to girls and young women around the world, but
most of their business stays in the United States. Their products are imported
and their have more than thirty thousand physical stores around this country.
Customers can buy earrings, necklaces, purses, hair accessories and other
fashion accessories in the stores.
Also, their developed a branch brand named Icing, which aimed
at young adult from 19 to 28 and has a higher price and more mature design and
this brand coincide the age for college students. In Icing, girls can buy the
accessories listed before and other things, for example, candles, cosmetics and
handbags. But they do not open the as many stores for Icing as they did with
Claire’s, because they want customer to see Icing as a higher-level brand. Until
now, Icing is not a online shopping website and they only have their store for
customers want to buy their design. However, it is beneficial for me to look at
their website because we have the same age coverage as their brand. The design
for the website is chic and simple, which conveys the message that they want to
stylize their brand. They have the “trend”, “must have” and “Beauty” sections
on the front page, which uses different strategies to promote their new
designs. Also, they provide the useful ear-piercing information for their
customers as a little reminder for their careful and excellent service. They
also provide the facebook and twitter share link for customers who want to
share the chic Icing look with their friends. Overall, even though Icing do not
provide the online shopping for their customers, a lot of details on their
website remind me of the design of my website, and the design of their website
give me a hint on my website, which is, we should really think from the
customer’s side.
Competitor Two
Etsy
URL: http://www.etsy.com/
Despite Etsy is a platform for sellers to marketing
for their own merchandises, and for shoppers to select their favorite design,
this website gives me plenty of information on how to make simple goods more
variable and appealing to customers. Etsy is a e-commerce website, which concentrates on the handmade things and the things they cover is not limited in jewelry, and they includes clothing, beauty,etc. Anything handmade you want to sell, you can put it on a list. It is very similar to Ebay, but the goods there is more valuable and less seen. Because there are tons of sellers and everyone has their own promotion on the accessories, so I learned a lot of promoting skills on the website. They also provide the community and blogs for the fashion savvies to communicate and create the trends, which is also useful in the creation of my website.
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