Final Post

My entrepreneurship idea was initially about setting up an online shopping website for female college students in order to provide them with the affordable and chic design of the small accessories, such as earrings, bracelet and such. And I want to begin this business starting from Syracuse university and form a partnership with an physical factory as possible. I never get an insight to the idea of building up a business, so at first, the only thing I have in mind is just a website. However, after several weeks, I found my idea is developing and there will be much more aspects I need to think about before I say that is the end of business plan. 




From the first several weeks, I learned our website is supposed to use social media because our current goal is to run a business in Syracuse and the students are usually socially connected. In order to explore our market among the females, we have point- collecting and membership system to reward the social media users to show our brand and products they bought. Further, we should build up our own brand for the future development of our business, so the brand image is extremely important.  In order to make the most appropriate design to promote our products, Photoshop, Indesign is a must for us. And we can use this designs to advertise our brand as well.

In addition, I learned a lot from the competitive analysis, especially from the young brand Claire's branch company Icing, I have some basic knowledge of current fashion trends for the small accessories among the young adults from that website, and collect some basic designs in order to do the market research, in order to choose the most popular selling products for this range of age. Also, I know that the fashion website should be chic and simple, and the interface should be user- friendly, such as the categories should be clear on our website. As for Etsy, that website gave me more inspirational ideas on the promotion and how to sell the product more successfully.

After appreciating the competitor's hardship, I further developed the technical part of our business plan. As an online shopping website, the customers personal information is the key point for us to keep reliable and trustworthy. Therefore, we will protect privacy and safety of our customers in different ways. However, we are a local business so we recommend the customers can pay cash when the order is delivered. Furthermore, the operating system is the most essential part of our back-up. We have to operate a quick-speed and safe operating system, and if possible, we can ask professionals for help. Except that, open source online shop is another option for us, if we do not have much time to set up a mature system. Even though we build our website with strong hardwares, there are still some attacks from the outside.  Consequently, we are supposed to protect our computer from malware and ensure the security of our website. Cooperation with banks is the way we will do in order to fraud and personal information theft. Unauthorized access and use is prohibited and we will run operational check on our computers, encrypt with data and do all the routines to prevent the malware.




Since there is only one person involved to consider this business plan, so this plan is not completely perfect for sure, however,here is an outline of what I think our team should do to make this plan more mature:
- Choose a partner and begin to negotiate with them 
- Calculate our cost, including materials, labor and shipping, and develop the profit
- Do the market research and choose the right products
- Use the design softwares to create a brand image targeting the females including logo, ads, flyers, etc.
- Utilize the accessible and useful social media for college students and hire some females at first to promote
- Comparative Analysis
- Backstage Preparation:computers, operating system, and such
- Management of the personal information privacy and safety
- Development of the rules among the employees